![]() LinkedIn would stop being a resume database but become a sharing hub for information like Facebook and Twitter. Sharing content is another big social network activity that LinkedIn is already shifting to, and combining Google's new sharing service +1 with LinkedIn would give it that instant boost. That would be bad for LinkedIn as a standalone company, but great for a Google-owned LinkedIn. Services like Twitter and are already hard at work obliterating that distinction. The barrier between personal and professional identity online is getting blurrier and blurrier anyway. LinkedIn can then evolve its focus slowly and progressively away from "merely" professional networking. With LinkedIn, Google would instantly get a database of 100 million real and valuable identities, which it can then cross-pollinate with Google Profiles, its own ho-hum effort to get people to give it their own real identities. Real identities are what makes social networks "stick" and be so valuable. Being an online identity repository and system is a huge competitive advantage for Facebook, and something it's doing effortlessly despite every big company trying and failing to get people to use their real identities online. It makes sure people have their real friends on there with real photos. Real identities are why people go on Facebook all the time. Today Facebook still enforces its only-real-names policy. ![]() At the beginning, you could only sign up with a college, and then a work email, which made people sign up with their real identities. The focus on real identities is one of the biggest factors in Facebook's success. LinkedIn has one thing that no one else except Facebook has: REAL IDENTITIES. Account icon An icon in the shape of a person's head and shoulders.
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